Damon Way, cofounder skateboarding footwear brand DC Shoes, and Brandon Day, cofounder of fashion footwear brand The Generic Man, have launched FACT. A brand committed to making stuff expressed through the nuance of skateboarding, music and art, with an emphasis on 80’s and 90’s creative subculture and DIY expression. The brand’s themes draw on the founder’s collective experience of growing up within these subcultures over the last three decades. The FACT. name is derived from Factory Records, and the label’s naming convention for album releases.
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